Check 99 – Express Business Check-Up

Your first step toward an express business check-up

Take the express test with 99 questions and get a free report on the strengths and weaknesses of your marketing.

We only need your details to prepare and send you the results. We do not share them with third parties.

Your name *

Your email *

Your phone number *

Company *

Promo code *

I agree to the processing of my personal data

Team model

This section will help you see how systematic your company's work really is: whether roles, processes, and responsibilities are clearly defined. This is the foundation for steady growth.

1. Does your company have its own marketing department?

Having a department shows how well organized your marketing processes are

Yes No

2. Is a marketing director part of your management team?

Shows the strategic level of your marketing management

Yes No

3. Does your company have a clear structure of products and services for sales planning?

A product matrix helps you analyze your range

Yes No

4. Has your company created a 5-year strategic development plan?

A plan lets you forecast the future of your business

Yes No

5. Have you defined key performance indicators (KPIs) for this year?

KPI = Key Performance Indicators, measurable business goals

Yes No

6. Is there a specific person in your company responsible for brand development?

A brand manager shapes how the market sees your company

Yes No

7. Does your company have someone in charge of design and visual identity?

Important for keeping your communication style consistent

Yes No

8. Do you have a specialist who coordinates all advertising activities?

Includes Indoor, Out of Home, Digital, BTL, PR, and Event

Yes No

9. Is someone in your company responsible for analyzing marketing data?

Lets you make decisions based on numbers

Yes No

10. Does your company have a specialist who runs targeted ads?

Important for reaching the right audience accurately

Yes No

11. Do you have a social media specialist (SMM)?

This role can also include copywriting

Yes No

12. Do you have an organized sales department, or managers who handle it?

Sales have a direct impact on profit

Yes No

13. Does your company make a yearly plan of marketing activities?

Planning guarantees consistency

Yes No

14. Do you create regular marketing reports covering all channels?

This is the basis for analytics and adjusting your strategy

Yes No

15. Does your company manage to reach its planned marketing goals (KPIs)?

KPI = key performance indicators

Yes No

16. How would you rate how systematic your marketing department's work is?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

17. How would you rate the effectiveness of your marketing department?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

Congratulations! You have covered your team. Next up is business strategy, and that is what defines your path forward. Just a bit more, keep going!

Business strategy

These questions will show whether your company has a long-term vision, strategy, and plans. Without this, it is hard to scale and move in the right direction.

18. Does your company have a clearly written business development strategy?

A business strategy defines your company's main direction

Yes No

19. Has your company formed a pricing strategy for its products or services?

Lets you position your product correctly in the market

Yes No

20. Have you developed a strategy for promoting your products and brand in the market?

This is a long-term action plan for marketing

Yes No

21. Does your company have a strategy for brand development and positioning?

Responsible for shaping your company's image

Yes No

22. Has a communication strategy been created for clients and partners?

Defines your tone of voice and communication channels

Yes No

23. Have you developed a strategy for creative solutions and campaigns?

Helps you stand out from competitors

Yes No

24. Does your company have a separate strategy for social media (SMM)?

Defines your approach to content and audience engagement

Yes No

25. Has your company created a strategy for its advertising campaigns?

Lets you invest in advertising effectively

Yes No

26. Have you written down concrete actions for putting your strategies into practice?

Tactics = daily steps toward reaching your goals

Yes No

27. How would you rate the quality of your business strategies?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

28. How clearly do your employees understand your company's strategies?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

29. How successfully does your company put its strategies into practice?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

30. How would you rate how well your business carries out its tactical steps?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

Great! You already have a solid foundation. The next step is your brand, and that is what creates the first impression of your company.

Identity

This section looks at how professional and trustworthy your brand looks. Everything from your logo and identity to your values and positioning affects the first impression and your customers' choice.

31. Does your company have its own unique name (naming)?

Naming is the process of creating a brand name

Yes No

32. Has an official logo been designed for your company?

A logo is the main visual symbol of a brand

Yes No

33. How successful do you think your company's chosen name is?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

34. How much do you like your logo?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

35. Is your brand's trademark officially registered?

Registration protects you from copying

Yes No

36. Does your company have a clearly stated mission?

A mission explains the main purpose of a business

Yes No

37. Have you defined a vision for your company's future development?

A vision is a strategic view of the future

Yes No

38. Have you defined your brand's core values?

They define the principles your company works by

Yes No

39. Does your company have a consistent visual style?

This is a combination of visual elements (fonts, colors, graphics)

Yes No

40. Have you created a brand book with your brand guidelines?

A brand book describes the mission, tone of voice, and identity rules

Yes No

41. Do you have a guideline for using your visual style?

A document with the rules for your logo and identity

Yes No

42. Do you use marketing design materials in your work?

Examples: social media templates, printed materials

Yes No

43. Are your design materials consistent with your brand book and visual style?

This affects how recognizable your company is

Yes No

44. Has a brand story been created (a narrative, concept, or philosophy)?

Helps build an emotional connection with customers

Yes No

45. Have you defined the main idea behind your brand, the one that explains its purpose?

This answers the "why" behind your product's existence

Yes No

46. How well does your brand meet the needs of your target audience?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

47. Is your brand's positioning in the market clearly defined?

Explains what makes you different from your competitors

Yes No

48. Do you use a brand image or face in your communication?

This can be a character, an ambassador, or a visual symbol

Yes No

49. Does your company engage in social responsibility?

CSR means supporting causes that matter to society

Yes No

50. Does your company actually carry out its social initiatives?

Examples: charity work, eco projects

Yes No

51. Are your customers and employees aware of your company's social initiatives?

This builds trust and loyalty

Yes No

52. How would you rate the overall effectiveness of your brand?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

53. Do you think a strong brand gives your company extra advantages?

This is the effect a brand has on profitability and competitiveness

Yes No

Excellent! Your brand is taking shape. Next, we will look at your competitors and find your unique advantages.

Competitive landscape

These questions will help show how well you understand your market and your competitive landscape. This is critical for holding a strong position.

54. Does your company regularly research the market it operates in?

Market research helps you assess trends and demand

Yes No

55. Have you identified the life cycle stage your business is currently in?

Stages: launch, growth, maturity, decline

Yes No

56. Do you understand what stage of development your market is in?

Lets you adjust your strategies and investments

Yes No

57. Do you carry out a systematic analysis of your competitors?

Important for assessing the market's strengths and weaknesses

Yes No

58. Do you analyze competitors' brand names when assessing the market?

A name shapes first impressions and recognition

Yes No

59. Do you take competitors' visual style into account in your analysis?

Includes logos, identity, and packaging

Yes No

60. Do you study your competitors' communication style (ads, tone of voice, creative)?

Important for understanding how they influence customers

Yes No

61. Do you research which channels your competitors use to sell their products or services?

Channels: online, offline, distributors

Yes No

62. Do you track your competitors' prices for products and services?

Lets you build a competitive pricing policy

Yes No

63. Do you evaluate competitors' websites for structure, content, and usability?

This helps you improve your own website

Yes No

64. Do you analyze competitors from related industries?

This opens up new approaches and ideas for your business

Yes No

65. Is your company looking for new or additional markets to expand into?

Lets you scale your business

Yes No

66. Do you use special tools to evaluate your competitors?

Examples: SimilarWeb, Semrush

Yes No

67. Have you identified your company's key advantages compared to competitors?

These are your competitive strengths

Yes No

68. Are you aware of your business's weaknesses compared to competitors?

Helps you avoid risks and improve your results

Yes No

You know who is around you. Now it is time to focus on your customers and understand exactly who buys from you.

Customer profile

Here we will check how well you know your customer: their needs, pain points, and expectations. The clearer your understanding, the more effective your sales and marketing will be.

69. Does your company regularly research its target audience?

This helps you understand customer needs and behavior

Yes No

70. Do you divide your audience into segments based on characteristics?

Segmentation makes targeted communication easier

Yes No

71. Does your company have written customer profiles (personas)?

This is a description of your ideal customer with key details

Yes No

72. Have you created messaging for each customer segment?

Messaging = the main idea you communicate to your target audience

Yes No

73. Do you identify the audience segments with the biggest growth potential?

This lets you allocate resources more effectively

Yes No

74. Does your company create new products or services for its customers?

Innovation drives business growth

Yes No

75. Does your company keep its own customer database?

A database helps you track purchases and communication

Yes No

76. Do you use your customer database for repeat sales?

This increases loyalty and revenue

Yes No

77. Do you use a CRM system to manage your customers?

CRM is software for working with your customer database

Yes No

78. How would you rate how effectively your company uses its CRM?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

79. Do your sales managers use the CRM system in their work?

This provides control and transparency

Yes No

80. Do your marketers or ad managers use CRM in their work?

CRM helps coordinate campaigns

Yes No

81. Does your company measure customer satisfaction?

Examples: surveys, NPS

Yes No

82. Does your company have a documented sales funnel?

A funnel is the customer's path from first contact to purchase

Yes No

83. Does your company calculate customer lifetime value (LTV)?

LTV is the expected profit from a customer over the entire relationship

Yes No

84. Do you calculate the cost of acquiring one customer (CAC)?

CAC = marketing spend ÷ number of new customers

Yes No

You are almost at the finish line! One last stage remains: promotion. This is where the real strength of your marketing shows.

Marketing activations

This section shows how you communicate with your customers: channels, tools, and effectiveness. The right promotion determines whether the market actually sees your efforts.

85. Does your company have its own corporate website?

A website is the main tool for your digital presence

Yes No

86. How would you rate the usability and look of your website?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

87. How much does your website bring you new customers?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

88. Do you run large-scale, integrated advertising campaigns?

A combination of different channels and formats

Yes No

89. Do you test new ideas through trial ad campaigns?

Testing lets you optimize your budget

Yes No

90. Do you use targeted ads on social media (Facebook/Instagram)?

Segmented ads for your target audience

Yes No

91. Do you run search or contextual ads through Google Ads?

A tool for attracting customers online

Yes No

92. Do you use PR tools to promote your brand?

Examples: articles, media, partnerships

Yes No

93. Do you promote your brand through social media channels?

Social media helps increase recognition

Yes No

94. Do you use social media to talk with and analyze your target audience?

This is two-way interaction with customers

Yes No

95. Do you send email or SMS campaigns to your customers?

These campaigns encourage repeat sales

Yes No

96. Do you use additional promotion channels (partnerships, influencers, and so on)?

Helps expand your reach

Yes No

97. Do you measure channel effectiveness through KPIs?

KPI = key performance indicators

Yes No

98. How would you rate the effectiveness of your current promotion tools?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

99. How would you rate the potential effectiveness of your promotion tools?

Rate it on a scale from 1 to 10

1 2 3 4 5 6 7 8 9 10

You have gone through a process that shows how marketing works in your company. Ready to see your results and recommendations?

Час вийшов